Marvel Redesign
Challenge
Restructure the current Marvel website in a way that reduces frustrations and provides an enjoyable experience for users.
Solution
Through user research and testing, adjustments were made to establish a clean, modern feel that was easy to navigate and had a clear hierarchy. The prototype was designed to mimic the shapes and style of comics yet keep true to the Marvel brand.
Programs Used:
Background
User experience with the current site was assessed through usability checklists as well as user interviews.
The interviewee noted that the information was too “in your face” and they ran into errors, commenting, “I would’ve left already.”
Research
After evaluating the existing website, the first wireframe was designed and put through user testing.
I moderated two 40-60min sessions to identify pain points that were then considered in the final design.
After
Home Page
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Characters Page
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Movies Page
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Footers
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